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Zara Larsson 'Ruin My Life' by Charlotte Rutherford

Promonews - 6th Nov 2018

Charlotte Rutherford’s video for Zara Larsson's Ruin My Life plays on the themes of surveillance and self documentation as the Swedish singer trashes a house, causes chaos and gives an empowering performance, in a series of eye-catching outfits.  

With a tremendous use of colour, styling and art direction, and an increasingly kinetic edit by Ellis Bahl, Charlotte Rutherford has directed a top notch, super-slick and very sexy pop video.

Promonews - 6th Nov 2018

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  • Performance
  • Pop

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Promonews - 6th Nov 2018

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