Tiësto, Jonas Blue & Rita Ora 'Ritual' by Sophie Muller
Ned Botwood - 25th June 2019
Rita Ora proceeds over a not-so-ancient ritual in this flawless dance video by Sophie Muller.
Muller is the undisputed monarch of the performance video. It is difficult to overstate quite how long and impressive her reel is, let alone her influence on the music industry. While her videos have no obvious identifier, there is a timeless succinctness that carries through her repertoire, and this is a slick example of her light touch.
This pared-down take on an pagan ritual for Ora's team-up with Tiësto and Jonas Blue is a pretty good analogy for her style. Muller understands that Rita Ora doesn’t need a multitude of setups to command a video. There is a bold light display, and some typically brilliant choreography from Aaron Sillis. But the ritual magic in question is Ora’s magnetic charisma. And Muller provides her with everything she needs to express it.
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Ned Botwood - 25th June 2019
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Ned Botwood - 25th June 2019