Jess Glynne 'This Christmas' by Olivia Rose
Rob Ulitski - 16th Dec 2020
Olivia Rose directs a glittering festive promo for Jess Glynne's This Christmas.Â
Following a variety of hapless characters, all experiencing their own mini-Christmas disasters - with burnt food and flaming hair taking the lead - the promo is a charming, fun-filled ride with plenty of seasonal cheer.
Jess Glynne plays a number of these characters herself - including a delivery driver and drag queen (or king?) - and the result is some of the best moments in her videography so far, embodying all of the drama, energy and excitement that comes with the holiday period. The editing is also well executed, using match cut transitions and whip pans to make each vignette feel part of the same story.
Overall, this is a feelgood and stylish video that marks Glynne's first Christmas track and visual, produced in collaboration with Amazon Originals. Â
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Rob Ulitski - 16th Dec 2020
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Rob Ulitski - 16th Dec 2020