Thibault-Théodore directed a sensual and subversive promo for the iconoclastic French singer Yseult. 

The video for Bad Boy, which came out late last year, explores eroticism, beauty and surrender in genuinely breathtaking fashion. Rapper Ichon co-stars as Yseult's partner in an affair which involves different aspects of fetish practice in sexual life, the video bares all in both a physical and emotional sense, and is handled with due care by the director. 

Beautifully shot by DoP David Foulkes, the cinematography feels very much traditional in its technique, but contemporary in its boldness and attitude. And it all leads to a staggering moment of artistic expression and trust by Yseult in the final section of the video.  

Translating raw emotion into a true piece of art, the creative team have pulled off a wonderful project that elevates the downtempo track.