Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Greentea Peng ft Simmy, Kid Cruise 'Free My People' by Melody Maker

Rob Ulitski - 8th June 2021

Melody Maker explores freedom and restrictions in her hallucinatory promo for Greentea Peng. 

Locked inside an apartment building, we see the artists isolated from the world outside, unable to connect with anything outside of the four walls that encase them. 

The hazy cinematography blurs into a surrealist dreamworld, as the artists appear as giant döppelgängers, staring at their true selves through the window glass as if they were experimental guinea pigs. 

It's a clever commentary on the extended period of time we have been trapped away from each other, and the ongoing severance of our natural ties to the world and our true purpose.

MELODY MAKER:

The pandemic has laid bare some of the more troubling and alienating aspects of the human condition. 

"I wanted to dive into the mantra of Free My People that echoes throughout the song. A year of fear, loneliness and isolation under the pandemic has laid bare some of the more troubling and alienating aspects of the human condition that we all experience at points in our lives.

"Warming sunlight pours through the windows as our three artists perform with stoic detachment in their empty and lonely rooms. Outside a lone bird soars through an azure sky – a call to arms for the hitherto suppressed yearning for freedom.

"Later we see giant versions of themselves peering into the lives of the other - We have ceased to become human and have instead become lab rats in a cage to be observed and analysed. Without the ability to engage in healthy dialogue, we search for answers through unreliable sources, which serves only to feed and mutate our confirmation biases and make strangers and enemies of would-be friends.

"Enough is enough, it is time for us to take back our right to community, society and humanity... Free The People!" 

Tags

  • Performance
  • VFX
  • Reggae
  • Hip Hop
  • Pop
  • Cabin fever
  • Smoking

Featured sponsors

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 18 more credits on this video.

Production/Creative

Director
Melody Maker
Producer
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Make-up
Wardrobe

Editorial

Editor

Grading

Colourist
Colour grade company

Commission

Commissioner

Misc

2nd unit director
2nd Unit DoP

Rob Ulitski - 8th June 2021

Related Content

Industry News