A young lad tries to win his ex-girlfriend back in Elliot Simpson's Groundhog Day-inspired promo for Shane Codd. 

The video for Always On My Mind follows the protagonist - played by Ben Harvey - as he keeps reliving the same Friday again and again, making the same mistakes until he decides to use the strange circumstances as a way of getting ahead of the game. 

Director Elliot Simpson thrives on surreal parallel timeline stories - as evidenced in the chart-topping video for Joel Corry x MNEK's Head & Heart last year - and he brings the same sense of magic and wonder to this video concept.