Dan Massie directs a brooding promo for Ed's current hit Bad Habits.  

Shot in one take in a grungy, austere room, Ed performs an acoustic version of the track, as the camera carefully unravels around him. 

The use of minimal art direction and cracked, boarded up windows, creates an enigmatic vibe, raising questions that linger unanswered in the background of the concept. The balance between the sunlight burning through the windows and barely flickering practical lights also reflect the contrast of the lyrical themes.