Griff 'One Night' by AB/CD/CD
Rob Ulitski - 3rd Sept 2021
Griff dances with her shadow in AB/CD/CD's dynamic promo for One Night.Â
Opening on a bustling London street, the artist notices her shadow acting out of character, untethered to natural rules, and moving to its own beat.
Launching into a flurry of choreographed dance - and plenty of visual effects trickery - we follow Griff out of the streets of the city and inside, into studio setups, where the shadow is brought to life as a real character.Â
Tapping into classic musical film territory - it's a modern updating of the 'me and my shadow' concept that has been delighting audiences since the early days of cinema - the video feels like a step up in scale for the artist, who won the Brit Award for Rising Star back in May.
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Rob Ulitski - 3rd Sept 2021
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Some credits on this video are only available to PRO members.
Production/Creative
- Director
- Producer
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- F
- Executive Producer
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- JH
- 1st AC
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Some credits on this video are only available to PRO members.
Rob Ulitski - 3rd Sept 2021