MØ 'Kindness' by Florian Joahn
Rob Ulitski - 7th Sept 2021
Florian Joahn sees double in his promo for MØ’s new single Kindness.
Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with doppelgängers of Mø and a flurry of dancers.
Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast.
Rob Ulitski - 7th Sept 2021
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Some credits on this video are only available to PRO members.
Rob Ulitski - 7th Sept 2021