MØ 'Kindness' by Florian Joahn
Rob Ulitski - 7th Sept 2021
Florian Joahn sees double in his promo for MØ’s new single Kindness.
Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with doppelgängers of Mø and a flurry of dancers.
Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast.
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Credits
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Production/Creative
- Director
- Florian Joahn
- Producer
- Line Producer
- Creative Director
- Production Company
- C
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- 1st AC
Lighting/Grip
- Gaffer
Wardrobe
- Stylist
- Hair
- Make-up
Choreography
- Choreographer
Editorial
- Editor
Grading
- Colourist
- Colour grade company
VFX
- VFX
Agent
- Director's Representation
Commission
- Commissioner
Rob Ulitski - 7th Sept 2021