Niko B 'It's All Gone' by Racer
Rob Ulitski - 24th Nov 2021
Niko B is reflecting on a day from Hell, in directing duo Racer's creative promo for It's All Gone.Â
Inside a custom-built set, Milton Keynes native Niko B performs in tandem with his lyrics, acting out the various challenges of the past 24 hours, whilst keeping a cheeky and playful demeanour throughout.Â
It isn't long before things go a little sideways, with guest cameos from llamas and angry dads, but Niko takes it all in this stride.Â
The art direction in particular deserves a shoutout in this project, taking inspiration from nostalgic videos and artwork, whilst managing to keep a minimal yet vibrant feel throughout.Â
Rob Ulitski - 24th Nov 2021
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Credits
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Production/Creative
- Director
- Producer
- Production Company
- Executive Producer
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Art
- Art Director
Grading
- Colourist
- Colour grade company
Agent
- Director's Representation
Commission
- Commissioner
Some credits on this video are only available to PRO members.
Rob Ulitski - 24th Nov 2021