Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Mabel 'Time After Time' by Samuel Douek

Rob Ulitski - 9th Dec 2021

Samuel Douek directs a warm and reflective promo for Mabel's Time After Time. 

You've probably heard Mabel's cover of the Cyndi Lauper classic on the McDonald's Christmas commercial this year, which depicts the story of a girl who outgrows her imaginary friend, before a trip to a McDonalds restaurant jogs her memory. 

The visual interpretation in the official music video is quite different, opting for a real-life, heartfelt concept which ponders love and loss, remembering those who are no longer with us, whilst looking forward to the future. 

The genuine emotion and intimate setup of the vignettes makes for a profound viewing experience, whilst Mabel's performance is spot-on as always. 

Rob Ulitski - 9th Dec 2021

Tags

  • Pop
  • Love
  • Loss
  • Christmas
  • Performance
  • Narrative

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director
Art Director

Wardrobe

Hair
Make-up
Wardrobe

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

VFX

Post production company
Post Producer

Agent

Director's Representation

Commission

Commissioner
Label

Some credits on this video are only available to PRO members.

Rob Ulitski - 9th Dec 2021

Related Content

Industry News