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White Lies 'Am I Really Going To Die' by Balan Evans

Rob Ulitski - 25th Jan 2022

Balan Evans directs a contemplative promo for White Lies. 

Filmed entirely from the ground looking up, the unique vantage point mirrors the perspective of an injured person laid out on the floor, in-keeping with the themes of the track. 

Though a little morbid in tone, the visuals are surprisingly playful and tongue in cheek - an impatient lawyer getting a signature during the character's dying breaths feels uncomfortably life-like. 

The concept cycles through a handful of setups, building an essence of a narrative around the imagery, but the lingering questions - e.g. who is this man and why is he on the floor dying - make for a suspenseful, engaging watch. 

Rob Ulitski - 25th Jan 2022

Tags

  • Perspective
  • Performance
  • Narrative
  • Vantage Point
  • Contemplative

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Rob Ulitski - 25th Jan 2022

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