Tove Styrke 'Show Me Love' by Oskar Gullstrand & Tove Berglund
Rob Ulitski - 26th Jan 2022
Oskar Gullstrand and Tove Berglund direct a glossy promo for Show Me Love.
Paying homage to fashion, culture and sex, Tove Styrke says: ”The video consists of three parts. The performance, where I wanted to channel classic starlets from the silver screen and pay homage to voguing. The fantasies, where the mass scenes and the birth of Venus to me are representations of sex and feminine energy. And lastly, we have the Rapunzel guitar solo as a metaphor for masturbation."
Indeed. The soft pastel colour scheme and vintage art direction create an absorbing, nostalgic world which blends fantasy and reality, and it's clear that Styrke is having the time of her life bringing these visions to fruition.
"This is one of my absolute favourite videos I’ve made." continues Styrke. "It’s fun and weird and serious at the same time, and I think it really shows how I feel about this song.”
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Credits
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Production/Creative
- Director
- Oskar Gullstrand
- Director
- Tove Berglund
- Producer
- Producer
- Production Company
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
- Key Grip
Art
- Art Director
Wardrobe
- Hair
- Make-up
- Wardrobe
Editorial
- Editor
- Editor
Grading
- Colourist
- Colour grade company
VFX
- VFX
- VFX
- Post production company
Commission
- Label
Rob Ulitski - 26th Jan 2022