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Tove Styrke 'Show Me Love' by Oskar Gullstrand & Tove Berglund

Rob Ulitski - 26th Jan 2022

Oskar Gullstrand and Tove Berglund direct a glossy promo for Show Me Love. 

Paying homage to fashion, culture and sex, Tove Styrke says: ”The video consists of three parts. The performance, where I wanted to channel classic starlets from the silver screen and pay homage to voguing. The fantasies, where the mass scenes and the birth of Venus to me are representations of sex and feminine energy. And lastly, we have the Rapunzel guitar solo as a metaphor for masturbation."

Indeed. The soft pastel colour scheme and vintage art direction create an absorbing, nostalgic world which blends fantasy and reality, and it's clear that Styrke is having the time of her life bringing these visions to fruition. 

"This is one of my absolute favourite videos I’ve made." continues Styrke. "It’s fun and weird and serious at the same time, and I think it really shows how I feel about this song.”

Tags

  • New Directors
  • Pop
  • Sex
  • Fashion
  • Performance
  • Evocative
  • Fantasy

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Credits

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Production/Creative

Director
Oskar Gullstrand
Director
Tove Berglund
Producer
Producer
Production Company

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer
Key Grip

Art

Art Director

Wardrobe

Hair
Make-up
Wardrobe

Editorial

Editor
Editor

Grading

Colourist
Colour grade company

VFX

VFX
VFX
Post production company

Commission

Label

Rob Ulitski - 26th Jan 2022

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