Sebastien Nuta romanticizes the End of the World in his promo for Dana Williams. 

Across a bold series of studio vignettes, we see Williams perform with minimal props or visual accompaniments, commanding attention with her otherworldly presence and style. 

The concept is strikingly effective, encapsulating the bittersweet emotions of the track in a simple, stripped-back fashion. Yet the unexpectedly vibrant primary colour palette adds a fresh, memorable twist to the imagery.