Ebeneza Blanche creates an impressionistic portrait of London life, around the charismatic presence of Joy Crookes, in the video for 19th Floor.

With an emphasis on family and community, Blanche's video for 19th Floor echoes his previous video for Little Simz's Point And Kill, set in Nigeria. Here he presents Joy at home with her grandmother, and nods to her part-Irish heritage, and a series of performance vignettes is augmented by her performing a traditional Irish dance, in an abandoned building.

Blanche also highlights an eclectic group of working class people and families in West London, and cleverly connects them as they watch a man falling from the iconic Trellick Tower - and come together to save him. 

With Joy Crookes at its heart, the video has a nostalgic and warmth, and an additional touch of mystery and magic, that is captured by DoP Jack Exton and goes hand-in-hand with the beautiful styling of Matthew Josephs and Justin Hamilton. 

“By placing Joy Crookes as the voice for the underprivileged, I wanted to create a visual that questions and provokes the viewers by spotlighting the different races and class systems in London," says Blanche. 

"I also wanted to pay homage to the community affected by the tragic fire at Grenfell Tower, by showing a male falling off the roof and being caught by the bystanders to symbolise the unity and empowerment of the people.

"The experience working with Joy Crookes felt very organic. She's a hard worker and amazing to work with. I drew a lot of inspiration from the lyrics of the song and the conversations that took place with [her].