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Emir Taha 'Kalp Çare Arar' by Freddie Wright

Rob Ulitski - 8th Feb 2022

Freddie Wright directs a hypnotic promo for Emir Taha. 

The video for Kalp Çare Arar ('Looking for a remedy') represents an out of body experience, depicting Taha's discomfort and anxiety as he tries to make sense of his disordered feelings. 

Switching between shots of him sat outside a building and floating in a swimming pool - apathetic and struggling to keep his balance throughout - the abstract vignettes feel very much representative of the lyrics, and allow viewers to project their own ideas and thoughts onto the concept.

Like a hazy, drunken night, snapshots of a memory are present, but the whole story is locked away somewhere in the subconscious. 

Rob Ulitski - 8th Feb 2022

Tags

  • Pop
  • Alternative
  • Abstract
  • Surreal
  • Performance
  • Disordered
  • Anxiety
  • Discomfort

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Rob Ulitski - 8th Feb 2022

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