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Joesef 'It's Been A Little Heavy Lately' by Luis Hindman

Rob Ulitski - 23rd Feb 2022

Luis Hindman directs a late-night meditation on lost love and blurred memories for Joesef's latest promo. 

The video for It's Been A Little Heavy Lately follows the artist on a hazy late-night drive, reminiscing about better times and missed opportunities. 

"I drew on filmmakers such as Wong Kar-wai, Kieslowski and Xavier Dolan for their ability to create heightened-realities and dream-like atmospheres," says Hindman. 

The intimate, understated energy of the piece perfectly matches the downtempo track, and the effervescent cinematography creates a dreamlike world which feels caught somewhere between reality and fiction. All of this paves the way for a shocking finale, which ends in a familiar place... 

"The video’s finale is a direct tie-in to a previous Joesef video for Comedown," Hindman explains. "So, yep, this is a prequel of sorts. Trilogy on the cards? We'll see..." 

Joesef gave a little background to the song itself, and the inspirations that made their way into the visual. 

"I wanted the song to feel like a bad trip, there’s a lot of different textures; the tempos are higher, and the drums are slightly swung," he says. "It also features a sample from the film Totally Fucked Up by Gregg Araki: the stories he tells, and how he portrays them visually inspire me every day, and fit the context of the song so well.

"I had to write to him for the sample clearance and he said 'yes', which was fucking mindblowing to me. He’s a hero of mine.”

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Rob Ulitski - 23rd Feb 2022

Tags

  • Director's notes
  • Pop
  • Performance
  • Drive
  • Late Night
  • Memory
  • Narrative
  • Action vehicle

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Rob Ulitski - 23rd Feb 2022

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