Yung Lean ft FKA twigs 'Bliss' by Aidan Zamiri

Rob Ulitski - 12th Apr 2022
Aidan Zamiri directs a fabulous lo-fi romp for Swedish rapper Yung Lean and FKA twigs.Â
The video for Bliss sees twigs waiting to be picked up for the prom by Lean - messaging him on Microsoft Excel in true Nelly & Kelly fashion - and eventually going on a very British, very lo-fi journey through suburbia.
There's a horse, a car with chandeliers attached to the front and a frantic older woman chauffeuring them around... and that's all in the first few moments. In true twigs fashion, it's off-the-wall but surprisingly fluid, and plays to Zamiri's Noughties fashion sensibilities. The whole video looks like it was shot on Hi8 - and it's brilliantly edited by Jack Foster and Zamiri.
Most importantly, they make a great pairing of contrasting attitudes that entirely rings true for the concept: Lean is playing it cool, and managing to be almost entirely deadpan; while twigs is arguably at her most coquettish. It really is Bliss.
Rob Ulitski - 12th Apr 2022
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Rob Ulitski - 12th Apr 2022