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Winnie Raeder 'I Could Swim' by Rianne White

Rob Ulitski - 20th May 2022

Rianne White is back with the final promo in a three-part series for Winnie Raeder. 

The video seamlessly transitions from the final frame of Promised Love - Part Two of the trilogy - and shows the camera stalking towards the artist as she performs, before spinning to reveal a large studio space, with theatrical art direction elements and the smashed pottery from the previous chapter of the concept. 

"It was so freeing to be fully immersed in this world we created on set," says White. "The entire process with Winnie across this project has been fuelled by such honest and personal observations of inner worlds. Finding the nerve in it all, entangled in our own physical and emotional bodies.

"This third and final part brings us full circle. Let’s feel it!!"

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Rob Ulitski - 20th May 2022

Tags

  • Director's notes
  • Performance
  • Pop
  • Art Direction
  • Chapter
  • Seamless
  • Abstract
  • Studio

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Rob Ulitski - 20th May 2022

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