Edoard Le Scouarnec interprets Chalie Winston's pop-critique of technology's impact on human behaviour as a spiral of tech-chaos, in his imaginative video for Algorithm.

As Winston sings 'I'll be your algorithm', a serene domestic scene between the singer and the female lead moving through a series of rotations, each one becoming more glitchy and broken. Winston's figure duplicates becoming a separate entity within this world, which repeats the same routine, and camera motion, with elements increasingly like a video game. Winston becomes omnipresent, but ignored by his partner. This increasingly busy setting is beset with disfunction.

Le Scouarnec orchestrates the complicated choreography of the piece using motion control camera moves and elements of animation and VFX, to bring Winston's performance and the concept together with great skill.

"The idea here [was] to have Charlie incarnating the algorithm - so his girlfriend is in a relationship with the algorithm," says Le Scouarnec. "I [did not] want to show any visual material linked to social media. To me the interesting angle was to show the negative of the algorithm through the prism of the couple.

"Her man seems to forsee her needs. But slowly it seems not that natural. He starts to blink subtly. I also want[ed] to show that the algorithm always gives us what we want, [but] it can lead to monotony and loss of bearings.

"So the ideal life goes on... It is more and more monotone. Everyday life scenes are repeated. Charlie becomes more and more present. He duplicates himself in the shots. Until he takes more and more space. We can see the actors in the background performing the same dinner scene several times. They speak less and less...

"Charlie is a witness of his own life scenes. Objects begin to flash, the frame is more and more saturated by the multiplicity of the scenes of the couple. Until the break of the song. In a glitch, everything disappears and is transposed to a full 3D universe where many Charlies are floating in the sky. We come back to reality when the woman is getting her head out of her phone."