Mabel 'LOL' by Charlie Sarsfield
Rob Ulitski - 26th July 2022
Charlie Sarsfield mixes things up with Mabel, with this moody and atmospheric but also fun and dynamic promo for her latest release 'LOL'.
Mabel is shown hanging out with her friends, 'laughing out loud' at the deperation of an ex-boyfriend, living life without pressure or the expectation of others. Across several distinctive vignettes, we see an abstract expression of these themes, with plenty of fun choreography and stylish outfits.
This is Charlie Sarsfield and Mabel's second collaboration - following the video a few months ago for Overthinking - and they worked closely together to develop a distinct look.
“Working with Mabel is always a dream," says Sarsfield. "We really wanted to push the aesthetic forward this time around, playing with various angles with the intent of creating a surreal, dreamlike world incorporating choreography and multiple builds.”
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Credits
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Production/Creative
- Director
- CS
- Producer
- Production Company
- US
- Executive Producer
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Art
- Art Director
Wardrobe
- Stylist
Choreography
- Choreographer
Editorial
- Editor
Grading
- Colourist
- Colour grade company
Rob Ulitski - 26th July 2022