Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Mabel 'LOL' by Charlie Sarsfield

Rob Ulitski - 26th July 2022

Charlie Sarsfield mixes things up with Mabel, with this moody and atmospheric but also fun and dynamic promo for her latest release 'LOL'.

Mabel is shown hanging out with her friends, 'laughing out loud' at the deperation of an ex-boyfriend, living life without pressure or the expectation of others. Across several distinctive vignettes, we see an abstract expression of these themes, with plenty of fun choreography and stylish outfits.

This is Charlie Sarsfield and Mabel's second collaboration - following the video a few months ago for Overthinking - and they worked closely together to develop a distinct look.

“Working with Mabel is always a dream," says Sarsfield. "We really wanted to push the aesthetic forward this time around, playing with various angles with the intent of creating a surreal, dreamlike world incorporating choreography and multiple builds.”

Rob Ulitski - 26th July 2022

Tags

  • Director's notes
  • Pop
  • Surreal
  • Dreamlike
  • Performance
  • Choreography
  • Dance
  • Stylish

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Art

Art Director

Wardrobe

Stylist

Choreography

Choreographer

Editorial

Editor

Grading

Colourist
Colour grade company

Some credits on this video are only available to PRO members.

Rob Ulitski - 26th July 2022

Related Content

Industry News