Romeo Santos, Rosalía 'El Pañuelo' by Roger Guàrdia

Rob Ulitski - 14th Sept 2022
Roger Guàrdia directs a darkly romantic promo for bachata artist Romeo Santos and Rosalía's collaboration with El Pañuelo.
Across a series of interconnected vignettes, we see the artists perform individually - and briefly together - intercut with the dramatic interplay of two dancers, who are simultaneously part of and an exception to the world on-screen.
Imbued with a contemporary gothic style, the video is washed in a vibrant red and black colour palette, and boasts slick set design, breathtaking fashion and a truly captivating aesthetic.
Guàrdia connects the distinctive vignettes through colour choices, cinematography and an abyss-like backdrop, which is seemingly endless and full of haunting beauty in every direction.
He was inspired by a line in the lyrics of the song, El amor ciego te quita poder, which means 'blind love takes away your power.' Guàrdia notes that “it came to my mind the vampiric side of passionate love. It can be really intense, illogical, emotional, until it sucks all your energy away.”
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Rob Ulitski - 14th Sept 2022
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Rob Ulitski - 14th Sept 2022
