Charlie Sarsfield directs a compelling promo for George Ezra's Dance All Over Me, which sees George in a large studio space, performing as a group of dancers begin to multiply behind him. 

Transitioning from wide shots to extreme close-ups, the camera glides around the space smoothly, capturing a hypnotic amalgam of movement and performance.

"Since watching his early videos, I’ve always wanted to work with George and actually doing so has been quite surreal," says Sarsfield. "The idea stemmed from taking inspiration and techniques traditionally used in hip hop videos from the likes of Kendrick Lemar and Pa Salieu, where people in the background begin to multiply.

"We wanted it to feel like George had walked onto the wrong set, surrounded by dancers. As the track progresses, the choreo really comes to life, almost as if the music inspired them to move.

"George liked the idea of having line dancing, featuring LOTs of dancers and the routine was masterfully put together by Suzzette Brissett. Huge thanks to everyone involved in bringing this to life. It’s great to see it out in the world.

“I’m really proud of this video. It was an ambitious set up and the team executed it beautifully."