Zac Hurst falls for the wrong one, in Anton Califano's reflective promo for Falling In Love On My Own.

Starring TikTok star Shan Wills, the video sees Hurst trying to connect with his love interest without any kind of reciprocation.

Using colour as the main visual thread, the artist is shown in black and white whilst Wills is in colour, representing the division between them and inability to blend in a relationship.