Rina Sawayama 'Frankenstein' by Jak Payne
Rob Ulitski - 3rd Nov 2022
Jak Payne directs a breathless promo for Rina Sawayama and her new single Frankenstein, bringing a modern-day relevance to the original story of a single character comprised of different bodies. Â
Payne adds a psychological twist as well as a contemporary edge to the Frankenstein legend, with Sawayama navigating dimly lit halls at a party, before her 'monster' alter ego locks 'shy' Rina in the bathroom.Â
Imbued with experimental fashion, and nods to influential 90s photographers such as Davide Sorrenti and Juergen Teller, as well as Gen Z touchstones Skins and Euphoria, the video is its own Frankenstein's monster of references, seamlessly blended together with contemporary flair.
Payne wears his inspirations on his sleeve, but with an injection of his own style and vision, it becomes a heightened, stylish affair with just the right amount of fright for the spooky season.
Featured sponsors
Rob Ulitski - 3rd Nov 2022
Tags
Popular content
Feedback
Problem with this page? Let us know
Featured here in the credits?
Credits
Some credits on this video are only available to PRO members.
Production/Creative
- Director
- Producer
- Production Company
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
- Steadicam
Lighting/Grip
- Key Grip
Art
- Production designer
Wardrobe
- Stylist (Artist)
- Hair
- Hair (Cast)
- Make-up
- Make-up (Cast)
Choreography
- Choreographer
Casting
- Casting director
Editorial
- Editor
- Editing company
- SE
- Edit Producer
Grading
- Colour Producer
- Colourist
- Colour grade company
VFX
- VFX
Commission
- Commissioner
Some credits on this video are only available to PRO members.
Rob Ulitski - 3rd Nov 2022