KC Locke directs an effortlessly engaging promo for long-time collaborator Pip Millet.

Shown in a selection of cityscape vignettes, Millet performs My Way with a natural confidence, showcasing a relatable and assured side of her personality. 

The cinematography very much mirrors this energy, and captures a raw, refreshing aesthetic that feels both unfussy and heightened simultaneously.

"Working with Pip now across the last three years shooting 13 videos together has been an amazing experience," says KC Locke. "I really enjoy the long term collaborations I have with artists and feel it creates the best results. Having time to get to know each other's process really opens up opportunities to push the boundaries and build a trusting relationship.

"I feel like I create my best work with long term collaborators, even if it's a new collaboration, once trust is built I feel it opens up a world of possibilities.

"Pip has been part of my growth as a director, from shooting our first video with just myself and Danny Usman pulling focus to now larger scale productions. It's been a great journey and I am excited for the next steps!"