Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Tove Lo 'Borderline' by Nogari

Rob Ulitski - 14th Feb 2023

Nogari directs a breathtaking promo for Tove Lo's new release - a love story with a difference. 

Shot in Mexico City, the video for Borderline sees an exhausted crash test dummy come to life and kidnap Tove Lo - who he has become obsessed with, having seen her calendar every day in the crash lab. 

From then on, the video transitions into an unusual love story, in which Lo falls in love with him and his criminal ways, until an explosive climax on the run from the police, which brings the video full circle. 

The dusty, gritty aesthetic and retrofuturistic nostalgia in the imagery is perfectly inkeeping with the artist's style at this point in her career. With Nogari's direction to elevate it to this level, it will no doubt have a lot of buzz around it when it comes to award season. 

Rob Ulitski - 14th Feb 2023

Tags

  • Narrative
  • Pick of the Day
  • UKMVAs 2023 nominee
  • Pop
  • Mexico
  • Cinematic
  • Action-Packed
  • Crash Test Dummy
  • Conceptual
  • Performance

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Line Producer
Production Company
Executive Producer
Executive Producer
Executive Producer
Executive Producer
Executive Producer

Camera

Director of Photography
1st AC

Lighting/Grip

Gaffer

Art

Production designer

Wardrobe

Stylist

Casting

Casting director

Editorial

Editor
Editing company

Misc

Director's Rep (US)

Some credits on this video are only available to PRO members.

Rob Ulitski - 14th Feb 2023

Related Content

Industry News