Paramore 'Running Out Of Time' by Ivanna Borin
Rob Ulitski - 21st Feb 2023
Ivanna Borin directs a mesmerising, hugely entertaining video to herald the return of emo-rock legends Paramore.Â
The video for Running Out Of Time visually represents the idea of leaving things to the last minute, forgetting important tasks and overall having a frantic mind - I'm sure many of us can relate.Â
We see Paramore's lead singer Hayley Williams in the studio, apathetic and uninspired, before several instruments come to life, leading her to jump through a guitar case and into a vibrant dreamworld.
It's the kind of concept that would feel at home in the early Noughties, with plenty of wildly ambitious ideas and an overarching sense of fun, pulled off to perfection by the Underwonder creative team.Â
With a heavy dose of Alice In Wonderland by Tim Burton-inspired environments, absurdist vignettes and a photographic, high-fashion sense of style, it's packed full of iconic moments. A brilliant addition to the group's already formidable videography.
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Credits
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Production/Creative
- Director
- Ivanna Borin
- Producer
- Production Company
- UC
- Executive Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
- Steadicam
Lighting/Grip
- Gaffer
- Gaffer
- Key Grip
- Key Grip
Art
- Art Director
- Production designer
Wardrobe
- Stylist
- Hair
- Hair
- Make-up
Choreography
- Movement Director
Casting
- Lead Dancer
- Lead Dancer
- Lead Dancer
VFX
- VFX
Commission
- Commissioner
Rob Ulitski - 21st Feb 2023