Arlo Parks 'Impurities' by Jak Payne
Rob Ulitski - 8th Mar 2023
Arlo Parks celebrates her impurities and those who uplift her, in Jak Payne's breathtaking new promo.Â
The video plays out in a series of theatrical, minimalist sets, with different rooms and performance setups created within a studio setting.Â
Experimenting with light, texture and experimental camerawork, the video channels the enigmatic soundscapes of the track into an ethereal, transcendent aesthetic, which blurs the lines between reality and fiction.Â
The idea of family and community sit at the centre of the concept, and whilst the dreamlike aesthetic might suggest an otherworldly vibe, the star of the show is the everyday stories and emotions hinted at in the vignettes. Beautiful work.Â
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Rob Ulitski - 8th Mar 2023
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Rob Ulitski - 8th Mar 2023