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Mae Muller 'I Wrote A Song' by AB/CD/CD

Rob Ulitski - 13th Mar 2023

Directing duo AB/CD/CD directs a mind-bending slice of pop magic for Mae Muller's I Wrote A Song - the UK entry at this year's Eurovision Song Contest. 

Taking it's lead from the infectious, bouncy vibe of the track the video by the French directing duo takes these qualities and amps them up to a hundred. 

Featuring a menagerie of glossy studio sets, the video - which was premiered on BBC ONE last Thursday, when the song was announced as Britain's entry to Eurovision - sees Muller lament her cheating ex, as she haunts him on a whimsical journey through dreamlike sets. 

Experimenting with perspective and a push-and-pull style narrative, it's exactly the kind of eccentric promo that a UK Eurovision entry needs, and is one of the most enjoyable videos of the year so far. 

Rob Ulitski - 13th Mar 2023

Tags

  • Pop
  • Perspective
  • Studio
  • Set
  • Performance
  • Bouncy
  • Eurovision Song Contest

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Rob Ulitski - 13th Mar 2023

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