Sigala, Mae Muller, Caity Baser ft Stefflon Don 'Feels This Good' by Troy Roscoe
Rob Ulitski - 27th Mar 2023
Troy Roscoe directs a euphoric destination promo for Sigala, Mae Muller and Caity Baser Ft Stefflon Don.
Celebrating friendship and carefree vibes against a stunning Cape Town backdrop, the video is a dazzling mixture of performance and a fun-filled concept that ties everything together.
"The video provides a light narrative journey with an older couple reminiscing on the old days, playing a daring game of spin the wheel with their friends," Roscoe explains.
"With the spinning wheel being the centre piece of the concept and the artwork, it was only right to use a spinning rig to play on perspective. The inspiration behind this was based on the thought process ‘what feels this good’ and my result was, carelessness. Not having a care in the world and being open to spontaneity and where it can take you, i.e a spinning wheel/fate deciding the outcome of your holiday!" he continues.
The performances of both the cast and the artists exude these happy-go-lucky vibes, and with Muller and Baser along for the ride in Cape Town, and an equally as impressive vignette for Stefflon Don in a sea of colourful linen, it's a breathtaking video with gorgeous cinematography from Rick Joaquim, and a strong, on-brand concept from Roscoe.
Rob Ulitski - 27th Mar 2023
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Rob Ulitski - 27th Mar 2023