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L Devine 'Push It Down' by Emilio Gamal Boutros

Rob Ulitski - 2nd May 2023

L Devine works through a whirlwind of emotions in Emilio Gamal Boutros' promo for Push It Down. 

Trapped in her car, unable to think straight or work out her next steps, we see the artist reminiscing over lost love. 

Jumping between poignant moments in the front seat and a riotous display of emotions in the backseat, it's a clever, contained concept that reflects the emotional rollercoaster of young love. 

DoP Lee Thomas captures the contrast of emotions with a mix of realistic lighting and surreal, red-hued colours, whilst the gently accelerated pace of the edit builds to a crashing climax at the end of the video. 

Rob Ulitski - 2nd May 2023

Tags

  • New Director
  • UKMVAs 2023 nominee
  • Pop
  • Performance
  • Emotional
  • Surreal
  • Red
  • Realistic
  • Relationship

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Rob Ulitski - 2nd May 2023

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