Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Jess Glynne 'Silly Me' by Furmaan + Vasso

Rob Ulitski - 4th May 2023

Furmaan + Vasso direct Jess Glynne's long-awaited return, with the stylish video for Silly Me. 

Touching upon themes of escapism, resilience and overcoming your past, the video has an elevated, almost fashion-film-esque aesthetic, which showcases Glynne in a way viewers won't have seen her before. 

"We thought a lot about the interior mind and where we store encroaching memories and self-doubt," the directors mention. "Silly Me takes place inside that place, and is about escaping and overcoming your past.

"It was a testament to Jess's resilience as an artist and was an honour to create this with her and such an inspiring team."

Boasting slick styling, superbly crafted cinematography by Natasha Duursma, choreography from Holly Blakey, and a powerful central performance from Jess, it's an impressive showcase for her comeback - with a real earworm of a track to boot. 

Rob Ulitski - 4th May 2023

Tags

  • Director's notes
  • New Directors
  • Pop
  • Performance
  • Fashion
  • Styling
  • Comeback
  • Resilience
  • Memories

Popular content

Feedback

Problem with this page? Let us know

Featured here in the credits?

Credits

Some credits on this video are only available to PRO members.

Production/Creative

Director
Producer
Line Producer
Service Company
Production Company
Executive Producer
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer
Key Grip

Art

Art Director
Production designer

Wardrobe

Stylist
Hair
Hair
Make-up

Choreography

Choreographer

Editorial

Editor

Grading

Colour Producer
Colourist
Colour grade company

VFX

VFX
VFX

Agent

Director's Representation

Commission

Commissioner
Label

Some credits on this video are only available to PRO members.

Rob Ulitski - 4th May 2023

Related Content

Industry News