Georgia 'Give It Up For Love' by Mathy & Fran
Rob Ulitski - 20th June 2023
Directing duo Mathy & Fran return to music videos with a very characteristic piece for Georgia's latest pop gem: sensitive, humane and pastel-hued. And it touches on a subject that many people have faced, literally and metaphorically.Â
In the video for Give It Up For Love, a range of characters take turns to stand upon a high diving board, and are challenged to make an all-important leap.
It's a relatable moment where personal courage is required, but given a metaphorical element by it's staging, on a bright yellow platform against a pastel-pink studio background. And when the characters start to leap, they are captured in mid-air, in a state of blissful freedom.
It's a simple yet powerful concept to match the sentiment at the heart of the song - letting yourself go to allow love to come in. Georgia's empathetic performance helps tie the whole project together.
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Credits
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Production/Creative
- Director
- Mathy & Fran
- Producer
- NM
- Producer
- Production Company
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
- Key Grip
Art
- Art Director
- Production designer
Wardrobe
- Stylist
- Stylist
- Hair
- Make-up
- Make-up
- Make-up
Choreography
- Movement Director
Editorial
- Editor
- Editing company
- TQ
- Edit Producer
Grading
- Colour Producer
- Colourist
- Colour grade company
- C
Agent
- Director's Representation
- CS
Commission
- Commissioner
- Label
Rob Ulitski - 20th June 2023