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Mae Muller 'Me, Myself & I' by Amy Becker-Burnett

Rob Ulitski - 10th July 2023

Mae Muller celebrates being young, free and single in Amy Becker-Burnett's playful promo for Me, Myself & I.

In a liminal office building space, we see Mae relax peacefully amongst the unused furniture, unbothered by boys or any of the baggage that comes with them. A few do appear, however - but they are there on her terms, acting as back-up dancers or doing her hair, for example. 

The transition from new-build, stripped-back environments to blossoming plants and full glam represents Mae's growth and her commitment to her own happiness, whilst encapsulating a contemporary fashion aesthetic. 

"I really wanted this to feel like a proper old skool pop video, pulling a lot of references from early 2000's iconic pop culture, which felt like such a transformative era for music," says Amy Becker-Burnett. 

"Both me and Mae wanted it to feel playful and tongue in cheek, but also have a really strong visual identity. Mae was really collaborative throughout the whole process and so fun to work with, there was always great energy set."

Rob Ulitski - 10th July 2023

Tags

  • Director's notes
  • Pop
  • Pop
  • Identity
  • Liminal
  • Relationship
  • Freedom
  • Performance

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Rob Ulitski - 10th July 2023

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