Roisino directs a colourful and charismatic video for alternative indie-pop artist SOFY. 

Featuring a tongue-in-cheek montage of cringey rom-com tropes, the video sees SOFY declare love with a boombox, take a romantic bike ride and even hold giant cue cards - like in that Richard Curtis movie - to impress the one she loves. 

The stylised, summery vibe and graffiti backdrops lean in to the nostalgic tone of the concept, and showcases Roisino's ability to tailor the perfect narrative for a switched-on Gen Z audience.