Domino and Untold Studios pair up with Convivial and Outernet London to create cutting-edge, aura driven visuals for acclaimed artist and producer, Georgia.

Creative-directed by Phil Lee and directed by Edie Amos, the collection of videos use facial and sonic recognition to generate real-time visuals, which represent human emotions through colour.

Using the latest technology, these films capture Georgia’s emotions and voice as she performs live, translating them into beautiful, ever-changing patterns, which are then emitted across LED screens. 

The interactive visuals were created by Convivial Studio and are inspired by aura photography, which is the central visual theme of the album campaign. The technique gained popularity in the '70s with the AuraCam, and involved using an analog camera and hand sensors to capture electro-dermal and temperature readings, resulting in a polaroid image with coloured fields surrounding the person. People interpret these colours and their positioning in relation to chakras to derive meaning.

Effortlessly ethereal and captivating, the videos are an inspired mix of contemporary techniques and a nostalgic, analogue sensibility, resulting in performances which feel heightened and elevated. 

Georgia's performance is central to the concept in a core way, given the technology used to bring the videos to life, and these techniques give us a glimpse inside the mind and emotions of the artist in a way that hasn't been achieved before, and it's a sight to behold. 

Untold Studios Creative Director Phil Lee explains, “These films are experimental and totally unique, and really help to elevate the vision that Georgia and I had around using Aura imagery to bring her album to life. From the album artwork to billboards, lyric videos and these films, the whole campaign feels immersive, visceral and complimentary to the music, which is exactly what we set out to achieve. A big thanks to the team at Outernet who enabled us to utilise their cutting-edge space. Seeing it all come to life has been incredibly exciting.”