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Tinashe 'Needs' by Sammy Rawal

Rob Ulitski - 23rd Aug 2023

Tinashe transforms the weekly supermarket shop into something elevated and bubbly, in Sammy Rawal's promo for Needs. 

Under the glow of fluorescent striplights, Tinashe and friends take over the empty store, dancing down aisles, taking breezy jaunts in trolleys and dressing up in buffet meat selections.

It's a video that is firmly tongue-in-cheek, but still has the characteristics of an iconic Tinashe video: sharp choreography - by Nina McNeely - killer styling and a performance that oozes star quality. 

Forget the shopping list, this video brings the fantasy of an all night shopping trip to life, and it would be a lie to say we wouldn't jump right in to join her. Let's twerk...

Tags

  • Choreography
  • R&B
  • Pop
  • Performance
  • Supermarket
  • Dance
  • Breezy
  • Fun

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Credits

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Production/Creative

Director
Sammy Rawal
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1st AD

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Director of Photography
Steadicam

Lighting/Grip

Key Grip

Art

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Wardrobe

Stylist
Hair
Make-up

Choreography

Choreographer

Editorial

Editor

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VFX

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Rob Ulitski - 23rd Aug 2023

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