Bella Poarch ft Lauv 'Crush' by Roxana Baldovin
Rob Ulitski - 26th Sept 2023
Roxana Baldovin directs a cool bubblegum fantasy with a sense of unabashed fun for singer and hugely successful TikToker Bella Poarch.
The poolside promo for Crush is a candy-coloured dream, boasting slick choreography, pastel colour palettes, taking inspiration from J-Pop culture. Tied together with tropical art direction and short bursts of animation, it's an eye-catching video with plenty of standout moments.
"Ever since I saw Build A Bitch a few years ago I knew I wanted to create something with Bella," says Baldovin. “Crush is Bella’s first venture into bubblegum pop, so I wanted a music video that felt as smooth and delicious and feel-good as the song did.
"I have to thank Rio Warner, Bella’s creative director, for advocating for me for this project. She really brought it all together with her Tokyo-inspired looks."
Rob Ulitski - 26th Sept 2023
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Rob Ulitski - 26th Sept 2023