RM - aka BTS bandmember Kim Nam-joon - is lost within the confines of a TV studio, in a maze and his own mind, in Aube Perrie's playfully surreal and subversive video for LOST!

This solo outing for the rapper/songwriter and member of K-Pop's biggest boyband is a fully fledged trip through a liminal otherworld, full of hypnotic hallways and video game-style environments. Focussing heavily on set design and 'God-view' high angles, the video is purposely otherworldly yet domestic, almost like a haunted game of The Sims. 

Imbued with Perrie's sense of conceptual surrealism - and sense of humour - the visual is a masterful blend of Korean and Western promo aesthetics, demanding the viewer's attention for its unpredictable and mysterious storyline, and never less than wonderfully entertaining. And it's another big salvo in the resurgent creativity in music videos right now.