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Rag'n'Bone Man 'What Do You Believe In?' by Taz Tron Delix

Promonews - 7th June 2024

The big fella is here again, and he's revealing a sunnier side to his personality in Taz Tron Delix's bright and bold video for his comeback single.

With the song What Do You Believe In? providing an upbeat version of the gospel-tinged soul with which he made his name, Taz encourages a welcome tweak to the Rag'n'Bone Man persona, as he passes through airport security before entering a beautiful land of green fields and blue skies, carrying his suitcase and shovel.

Joined by a cast who are climbing a ladder to the sky, we fast forward, care of Rag's Rolex, to his appearance in a flower-filled field with a team of young dancers who add a further dimension to the sense of wonder through their dynamism and ability to act as his back-up gang of accomplices.

The picture perfect scene (it was actually shot in the English countryside, in Surrey) then becomes the basis of a sequence where the images become part of a surreal art gallery. Taz provides a continuing stream of visual invention which helps to create the sense of optimism and conviction that radiates from the song and Rag'n'Bone Man's performance.

In the treatment for the video Taz Tron Delix described his intention to create "a celebration of positive vibes that pull on the themes of Love, Community, Friendship, Family, Faith, Fate, Gratitude, Magic & Beauty. A heightened world of wonder and possibilities that just makes you smile."

Job done!

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Promonews - 7th June 2024

Tags

  • Pick of the Day
  • Performance
  • VFX
  • Pop
  • Soul

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Promonews - 7th June 2024

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