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SCH 'Les Hommes Aux Yeux Noirs' by Théo Asciak

Rob Ulitski - 22nd July 2024

Théo Asciak directs an evocative promo for SCH, situating the French rapper in an enigmatic atmosphere, ratcheting up through a series of performance vignettes that are shifting between black-and-white infrared and colour.

Boasting a darkly elegant vibe, the video for Les Hommes Aux Yeux Noirs employs the codes of fashion and cinema to captivate the audience. 

"I was very inspired by the track, the traces left by the universe in which we grew up," explains Asciak. 

"The film explores the perception of success for those who have nothing. Wether it’s through the artist's image or the get away possibility through money and gambling. Throughout the story, these elements mean hope for our protagonists."

Rob Ulitski - 22nd July 2024

Tags

  • Director's notes
  • New Director
  • Performance
  • Cinematic
  • Abstract
  • Art
  • Painting
  • Vignette

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Credits

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Production/Creative

Director
Producer
Producer
Production Company
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer
Key Grip
Key Grip
Key Grip

Art

Art Director
Production designer

Wardrobe

Stylist
Stylist
Hair
Make-up
Make-up

Choreography

Movement Director

Casting

Casting director

Editorial

Editor

Grading

Colourist

VFX

VFX
Post production company
Post Producer
Post Producer

Commission

Label

Misc

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Rob Ulitski - 22nd July 2024

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