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The Ramona Flowers 'Kids' by Jack Lightfoot

Rob Ulitski - 30th July 2024

Jack Lightfoot directs a neon-soaked performance promo for The Ramona Flowers.

The video for Kids - a cover of the MGMT classic - is shot 'as-live', with each of the musicians performing in a traditional setup. 

"We wanted to create something with a bit of a futuristic feel to echo the infamous electronic sounds of the track - and so we thought it would be cool to build the band's logo out of neon light structures to achieve this," director Jack Lightfoot explains.

"We used these to layout a performance space in the round, and then everything came together nicely with some classic performance lighting."

It's a lovely, charming visual with plenty of charisma and an aesthetic that perfectly channels the nostalgia of the track. 

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Rob Ulitski - 30th July 2024

Tags

  • Performance
  • As Live
  • Logo
  • Neon
  • Nostalgia
  • Cover

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Rob Ulitski - 30th July 2024

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