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Say Now 'Trouble' by Favourite Colour: Black

Rob Ulitski - 27th Aug 2024

Favourite Colour: Black - aka Chris Turner - directs a fun and glossy performance promo for new girlgroup Say Now.

The video for Trouble sees the group in trouble with the law, locked behind bars - but doing it in style. 

Boasting glossy performance setups, neon-hued dance choreography - plus a surprise appearance from Girls Aloud icon Nadine Coyle as 'Mother' - it's a high-energy anthem wrapped in a nostalgic, carefree package.

"The brief from the group was to create a story within which the girls could play both ‘good’ and ’troublesome’ versions of themselves, but present it all within a bright, pop world of Y2K inspired visuals," says Chris Turner.

"After considering several directions, I thought it was best to avoid confronting what it was they’d supposed to have done wrong in the narrative, and suggested instead focussing on the aftermath of the event where the girls are detained and the ‘victim’ is trying to identify them to unconvinced cops. The girls loved the idea and fully committed to playing up to their delinquent - if endearing - alter egos."

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Rob Ulitski - 27th Aug 2024

Tags

  • Director's notes
  • Performance
  • Jail
  • Cameo
  • Y2K
  • Pop
  • Choreography

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Rob Ulitski - 27th Aug 2024

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