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Cat Burns 'GIRLS!' by AB/CD/CD

Rob Ulitski - 6th Feb 2025

Directing duo AB/CD/CD direct a cool celebration of femininity in all its variety for singer-songwrirer Cat Burns. 

The video for Girls is a studio-set celebration and a love letter to women, a tribute to their magic and everything that makes them extraordinary - with Cat Burns as the central figure and guide into her imagination. It's made real by the playful visuals and craft that has long been the trademark of Clement Dozier and Camille Dauteuille, aka AB/CD/CD.

The video plays out in a minimal studio environment, where Cat introduces a number of girls she admires - all distinctive in their diversity. Using match-cuts and choreographed set-ups to match the bouncy rhythm of the track, the directors explore this expansive variety in the cast - where the only common factor is their age, which is around the same as Cat's, and their own very individual beauty.

"We wanted to create a minimal video celebrating girls," the director duo explain. "The idea was to capture as many different women's personalities as possible within two minutes of the track, following its unique feminine energy. It was mostly about creating a group around Cat's performance.

"To extend the idea of togetherness and connection, we created a loose and playful choreography and old school camera tricks, where everyone could express themselves, with subtle nods to Busby Berkeley - perhaps only us notice those loose references.

"Given the minimal approach, we wanted to magnify these women and reveal each one's beauty through intimate 16mm camera work.”

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Rob Ulitski - 6th Feb 2025

Tags

  • Director's notes
  • Pick of the Day
  • Pop
  • Singer-songwriter
  • Performance
  • Studio
  • Match Cut
  • Composition
  • Choreography
  • Personality
  • Casting

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2nd AC

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Wardrobe

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Casting

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Lead actor

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Director's Rep (UK)

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Rob Ulitski - 6th Feb 2025

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