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Rian Brazil 'People Like U' by Racer

Rob Ulitski - 13th Mar 2025

Directing team Racer direct a melancholic, softly surreal promo for bedroom dance-pop artist Rian Brazil. 

The video for People Like U is imbued with a frantic yet poignant energy, blending impassioned performance with experimental camerawork and analogue cutaways.

Shot at Dungeness on the Kent coast, Rian mulls over memories of a girlfriend - who is rendered featureless in the video. 

"When hearing the track for the first time, we immediately recognised the fragmented and unorthodox approach to a generic theme, love," explain Racer. "We wanted to reflect this in our film, touching on the idea of a past romance but coming at it from a bizarre, ambiguous angle.

"We originally recce’d around Dungeness for a different location but when driving through the area we came across this cool looking caravan park that had a real 'liminal space' aesthetic. This served as the perfect melancholic backdrop for some of our favourite parts of the film.

"It's worth noting too that Rian’s such a great artist to collaborate with - he cares deeply about his visuals and gets as excited as we do through the process. His presence in front of the lens is unmatched too. A dream to work with!"

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Rob Ulitski - 13th Mar 2025

Tags

  • Director's notes
  • Dance
  • Alternative
  • Bedroom Pop
  • Performance
  • Liminal
  • Frantic
  • Melancholic
  • Fragmented
  • Unorthodox

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Rob Ulitski - 13th Mar 2025

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