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Nadia Kadek 'Lemonade' by Georgie Cowan-Turner

Rob Ulitski - 30th July 2025

Nadia Kadek and friends spend a breezy day in the countryside in Georgie Cowan-Turner's promo for Lemonade. 

Surrounded by beautiful landscapes, Nadia's performance is captured in beautiful soft light, intercut with carefree, fly-on-the-wall style shots. 

"I wanted to create the sense of an idyllic, laid back summer's day with your friends, when you stay out until the sun goes in," Cowan-Turner explains. 

"We looked at references from European films in particular - Call Me By Your Name, Le Bonheur - the aim was to create an effortless, vintage quality to the video to allow the performance to take centre stage and feel as natural as possible.

"At the same time, we wanted to tinge this with sadness and a sense of loneliness within this beauty, of maybe not fitting in even when you are with your friends and of not knowing who you are without them around."

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Rob Ulitski - 30th July 2025

Tags

  • Director's notes
  • Pop
  • Performance
  • Summer
  • Friendship
  • European
  • Soft Light
  • Vintage

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Rob Ulitski - 30th July 2025

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