Iris Luz captures the thrills and contradictions of hyper consumption and modern femininity, in her whirlwind promo for singer George Riley.

In the video for More, Riley is hounded by paparazzi while running through West London laden with shopping bags. So far, so Y2K tabloid.

It breaks down into joyful chaos as Riley throws her bags up in the air and dances in a fountain, a moment of crazy, guerilla-shot abandon to register with the drum n bass track.

Blending naturalistic scenes of the city with larger than life fantasy, it's a vibrant, breezy visual, capturing the frantic pace of day to day life with a moment of pure ecstasy - and more than a hint of irony. Much more.