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JADE 'Headache', 'Glitch', 'Silent Disco', 'Lip Service', 'Unconditional' and 'Self Saboteur' by Fa & Fon

Promonews - 23rd Sept 2025

Fa & Fon have directed six new visualisers as part of the visual album release of JADE's debut solo album That's Showbiz Baby!, each one translating the singer's sound into playful, cinematic worlds, delivered in the directing duo's signature style.

The new arrivals fit perfectly into the manically satirical sensibility established by previous acclaimed videos for the album, including the twin sisters' previous collaborations with ex-Little Mix's Jade Thirlwall, for Midnight Cowboy and IT Girl - all featured on the visual album. Furthermore, while each visualiser feels like its own little universe, they also weave together into a bigger picture.

In Headache, JADE attempts to impress a judging panel of tough-to-please nightlife princesses with her burlesque-friendly act - involving a (genuinely impressive) JADE-branded giant cup of tea... 

In Glitch, JADE hangs with her clone-like gang, engaging in strange rituals that get increasingly out of hand, delivered in an intense cut by editor Pawel Achtelik.

For the wistful Silent Disco, we're taken to the dancefloor with a twist, as JADE and boyfriend Jordan are replaced by 'lookalikes' whose age profile is more appropriate to the working men's club setting.    

In the quasi-romantic viz for Lip Service, JADE is the girl on a Noughties-style late night adult TV channel, with a charmed (and charming) caller who has the hots for her...

In the more reflective but still satirical Unconditional, Fa & Fon revisit the scenarios for the previous visualisers through apparent BTS and CCTV footage, revealing JADE's sadness and the emptiness behind the pop artifice.

In Self Sabateur, its all about JADE's online personality through live videos on social media - with her various incarnations providing entertaining fakeness while revealing some underlying truth. And its funny - including the generally unflattering chat feed.

JADE is very good in this one - as she is in all of them - and it arguably acts as a microcosm of the whole album campaign. It also exemplifies what a fine job that Fa & Fon have done too in this ambitious and very impressive project.

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Promonews - 23rd Sept 2025

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Promonews - 23rd Sept 2025

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