JADE 'Church' by Billy King
Rob Ulitski - 8th Dec 2025
Welcome to the Church of JADE, as the Brit Award-winning singer breaks new ground once again in Billy King's hyper-stylised promo for Church.
The highly entertaining video plunges JADE into a camp-folkloric universe, boasting an array of gently surreal, fully iconic, and delightfully absurd set pieces.Â
Working with creative director Maximillian Raynor, King creates a gothic, theatrical world, building a non-Christian, queer ritual space and plays into the obsessive nature of the 'cult of pop'.
Elevated by creative composition and awe-inspiring outfits by Raynor, it's a carefully considered vision and a complete tour de force.Â
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Rob Ulitski - 8th Dec 2025
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Rob Ulitski - 8th Dec 2025